Top 5 Beauty Retail Apps on Android in Madagascar - Q1 2024

In Q1 2024, the beauty retail app market in Madagascar on the Android platform showcased varying performance metrics among the top 5 apps. Here’s a detailed look at their weekly downloads and active user trends.

Representante Eudora from Grupo Boticário saw a consistent trend in weekly downloads, averaging around 20 downloads per week, with a notable increase to 27 downloads in the final week of March. The app maintained a stable number of weekly active users, starting at 102 at the beginning of January and gradually rising to 117 by the end of the quarter.

Purplle Online Beauty Shopping experienced a modest yet steady weekly download rate, peaking at 14 downloads in the beginning and end of the quarter. The app's active user base saw a gradual increase from 88 to 98 users throughout the quarter.

Amobeleza had a strong start with 139 downloads in the first week of January but did not maintain this momentum in subsequent weeks. The active user count was 84 in the initial week, with no further data available for the rest of the quarter.

Nykaa - Beauty Shopping App displayed a consistent download rate of around 7 downloads per week, with a slight increase to 13 downloads in the last week of March. The active user base grew steadily from 108 in early January to 137 by the end of March.

ЛЭТУАЛЬ: косметика, парфюмерия had a fluctuating download pattern, starting with 8 downloads in the first week and stabilizing at 7 downloads per week towards the end of the quarter. Unfortunately, no active user data was available for this app.

These insights, derived from Sensor Tower data, highlight the varying engagement levels and growth patterns of beauty retail apps in Madagascar. For more comprehensive insights and detailed metrics, visit Sensor Tower.